Research and retrieval of news articles by:
Bennett Gold LLP, Chartered Professional Accountants

SPECIAL NOTE TO ALL VISITORS:
Effective December 31 2012, articles are no longer being updated on this web site.
The site is now maintained as an historical archive, covering notable e-commerce news articles from the period 1999 to 2012.

RETAIL FORWARD REPORT: 2001 ONLINE SHOPPING FIGURES

Posted on January 10, 2002

      According to a report from Retail Forward, 2001 saw more holiday e-shoppers during the holiday season, but the percentage that bought something was down from 2000 holiday numbers.

      The report found that a greater percentage of Internet shoppers were buyers in 2000, when only four percent of online shoppers failed to make a purchase. In 2001, 10 percent of e-shoppers did not make a purchase online.

      This suggests that shoppers are increasingly using the Internet as a tool to browse for products. In 2000, 74 percent of Internet users shopped online and in 2001, it increased to 88 percent.

      In this study Retail Forward surveyed 796 Internet users in December 2001 who had shopped online before this holiday season. The group was also polled about their online shopping experience. The percentage of e-shoppers satisfied with their online experience increased between the 2000 and 2001 holiday, from 55 percent to 72 percent.

      Accordingly, the percentage of e-shoppers dissatisfied with some part of their online experience declined from 42 percent in 2000 to just 27 percent in 2001.

      In its 2001 Holiday Shopping Report, eMarketer estimated that there were 85.3 million e-shoppers this past holiday season, but only 58.7 million buyers - a difference of roughly 27 million. These numbers closely follow the Retail Forward report findings.

      Further details at this site.

E-Commerce Alerts are issued by Bennett Gold LLP, Chartered Professional Accountants as situations develop. Bookmark this site and check back often. Our e-mail address is: info@BennettGold.ca

In accordance with United States Code, Title 17, Section 107 and Article 10 of The Berne Convention on Literary and Artistic Works, the news clippings on this web site are made available without profit for research and educational purposes.

ALERT
ARCHIVES
Final Entries
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999