Research and retrieval of news articles by:
Bennett Gold LLP, Chartered Professional Accountants

SPECIAL NOTE TO ALL VISITORS:
Effective December 31 2012, articles are no longer being updated on this web site.
The site is now maintained as an historical archive, covering notable e-commerce news articles from the period 1999 to 2012.

LACK OF PRODUCT INFORMATION CHIEF CONCERN FOR E-SHOPPERS

February 2, 2000

      Ninety-one percent of e-shoppers told Active Research that they were satisfied with their e-shopping experience, but cited "lack of product information," as the number one complaint of online shoppers. Active Research released its most recent study of 503 e-commerce shoppers surveyed from December 23 through January 15. Key Findings:

• Ninety-seven percent of those who purchased on the Internet last year plan to buy again online in 2000. Sixty-one percent indicated they will make major purchases (over $200), and 60% said they plan to buy smaller items (under $200).

• "Dissatisfied" shoppers (8%) cited "delivery time" as their top complaint. "Lack of customer service/human interaction" ranked a close second (25%) with dissatisfied consumers.

• Most respondents (20%) did not list any complaints. Older shoppers (age 45+) expressed the most concern about the "inability to see/touch product," while younger shoppers (under age 45) placed greater importance on delivery time than their older counterparts.

• "Inexperienced" online shoppers (0 to 10 purchases prior to holidays) were anxious about security issues eight times as much as "experienced" consumers (10+ purchases).

E-Commerce Alerts are issued by Bennett Gold LLP, Chartered Professional Accountants as situations develop. Bookmark this site and check back often. Our e-mail address is: info@BennettGold.ca

In accordance with United States Code, Title 17, Section 107 and Article 10 of The Berne Convention on Literary and Artistic Works, the news clippings on this web site are made available without profit for research and educational purposes.

ALERT
ARCHIVES
Final Entries
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999